Digital Marketing Course

Who Should Course?

  • Students
  • Fresher
  • Working Professional
  • Business Owners
  • Startup
Course Curriculum
30+ Modules

Digital Marketing Overview

  • What is Marketing
  • What is Digital Marketing
  • Importance and Benefits of Digital Marketing
  • How Digital Marketing Works
  • Channel of Digital Marketing

Digital Mkt. vs Traditional Mkt.

  • Difference between both
  • Benefits of Traditional Marketing
  • The downside to Traditional Marketing
  • Why Digital Marketing wins over traditional marketing
  • Tools of Digital Marketing
  • How we use both
  • Website Planning Process

  • Understanding Domain Names & Domain Extension
  • Types of Website
  • Based on Functionality
  • Based on purpose
  • Planning a website
  • Booking a Domain name & Web Hosting
  • What is WordPress
  • Page creation on WordPress
  • Blog page creation on WordPress
  • Landing page & Optimization
  • Creating blueprint of every webpage
  • Best & worst example
  • Understanding Plugins
  • Search Engine Optimization

    • What is SEO
    • Introduction to SERP
    • Major function of Search Engine
    • What are keywords
    • Types of Keywords
    • Google keyword Planner Tool
    • Keyword Research Process
    • On Page Activities
    • Site Audit and Rectification Etc.
    • Off Page Activities
    • Local SEO etc.

    Search Console Tools

    • Introduction to Search Console
    • Understanding dashboard of Search Console
    • Configuration of Search Console
    • How does Google Search Console work?

    Google My Business


    • Introduction to Google My Business
    • Create Google Business Account
    • How does Google My Business work
    • Understanding dashboard of GMB
    • Process of verify Business etc.

    Search Engine Algorithms 

    • Introduction to Search Engine Algorithm
    • How Algorithm Works
    • Why Search Engine needs to update its Algorithm
    • Search Engine Penalties and Recoveries
    • Why a Search Engine Penalize a website
    • Humming Bird Algorithm
    • Google Panda Algorithm
    • Google Penguin
    • Google EMD Update
    • How to save your site from Google Panda
    • Penguin and EMD Update
    • How to recover your site from Panda

    Google Analytics

    • Introduction to Google Analytics
    • Configuring Google Analytics
    • Different features & Matrix of Google Analytics
    • Implementing and optimizing Google Analytics
    • Implementing Remarketing Tags
    • Understanding and implementing Goals & Funnel
    • Monitoring traffic: Source, Behavior, Actions
    • Monitoring Bounce Rate and Exit Rate etc.

    Social Media Marketing 

    • What is Social Media Marketing
    • Importance of Social Media Marketing
    • Understanding different Social Media platforms and their Marketing Strategies

    Facebook Marketing 

    • Introduction to Facebook
    • Introduction to Facebook Marketing
    • Understanding Facebook Algorithm
    • Facebook Business Page Creation
    • Configuring Facebook Pixel
    • Audience Creation
    • Creating Facebook Campaign
    • Remarketing and Conversion tracking

    Twitter Marketing 

    • Introduction to Twitter
    • Importance of Twitter
    • Importance of Twitter Advertising
    • Creating and optimizing Twitter Campaign
    • Understanding Twitter Remarketing
    • Creating Twitter Cards
    • Conversion Tracking & Analytics

    Instagram Marketing 

    • Introduction to Instagram
    • Understanding the importance of Instagram
    • Creating Instagram Business Profile
    • Instagram Advertising
    • Stories and Live Video’s

    Linkedin Marketing 

    • Understanding the importance and benefit of LinkedIn
    • Creating LinkedIn Business Page
    • LinkedIn – Advertising
    • Creating different types of LinkedIn Campaign
    • Creating LinkedIn Remarketing List and Campaign
    • Conversion Tracking and LinkedIn Campaign Analysis

    Lead Generation

    • Understanding Lead Generation for business
    • Why Lead Generation is important
    • Understanding Landing Page
    • Understanding Thank You Page
    • Best practice to create a Landing Page and Thank You Page
    • Types of Landing Page
    • What is A/B Testing
    • Selecting Landing Page after A/B Testing
    • Converting leads into sales

    Email Marketing 

    • What is Email Marketing
    • Understanding different Email Marketing terminologies
    • Legimate / Opt-In Email Marketing
    • Challenge faced and Best Practices
    • Testing your mail deliverability

    SMS Marketing 

    • Introduction to SMS Marketing
    • Tools of SMS Marketing
    • Importance of SMS Marketing
    • Understanding tools of SMS marketing

    YouTube Marketing 

    • Introduction to YouTube
    • Creating and configuring YouTube Channel
    • Connecting YouTube channel to Ads and Analytics
    • Understanding YouTube Analytics
    • Monetize YouTube Videos
    • YouTube Advertising
    • Tracking Conversions
    • Monitoring Website
    • Creating, Optimizing and bidding YouTube Ads
    • Monitoring Traffic Sources

    Video Marketing 

    • Introduction to Video Marketing
    • Understanding Video Campaign
    • Importance of Video Campaign
    • Uploading video to Video Marketing Website
    • Developing Video Marketing Strategy
    • Creating Video Ads Group
    • Targeting Options
    • Understanding Bid Strateg

    Mobile Marketing 

    • Introduction to Mobile Marketing
    • Importance of Mobile Marketing
    • SEO activities for Mobile Marketing
    • Understanding Mobile Application
    • Concept of Mobile Marketing

    WhatsApp Marketing 

    • Introduction to WhatsApp
    • How to install and setting up WhatsApp Business App
    • Create and manage WhatsApp Business Catalogue
    • Setting up pre- defined greeting message and away messages
    • Setting up proper business profile
    • How to reach clients and prospect via WhatsApp without having their numbers saved in your phone
    • How to send bulk WhatsApp messages and mention each person’s name in his/her own message content

    Content Marketing 

    • What is Content Marketing
    • Objective of Content Marketing
    • Content Marketing 5 Step Strategy Building Process
    • Types of Content
    • How to write great compelling content
    • Keyword Research for content ideas
    • Optimizing content for search engine
    • How to market your content
    • Understanding second customer
    • Importance of second customer
    • How to increase second customer
    • Understanding online influence

    Google Ads

    • Introduction to Ads
    • Creating, optimizing and Configuring Google Ads Account
    • Understanding different terminology and Ads Algorithm
    • Keyword Research and Analysis
    • Bidding and Optimization Strategies
    • Creating and optimization Search Ads with all feature
    • Ads Writing techniques to get maximum return
    • Understanding & creating Display Ads to build an effective brand
    • Learn how to create Contextual Advertisement
    • Testing and optimizing your campaign using conversion tracker
    • Learn how to create an effective Remarketing Campaign
    • Market your customer online
    • Gmail Marketing
    • Video Advertising on GDN

    Google AdSense 

    • What is AdSense
    • How to get approved for AdSense
    • Cool trick to get AdSense approval by Google
    • Using your AdSense Account interface & Placing Ads
    • Creating blogs with free theme

    E-Commerce Website Design

    • Introduction to E-Commerce
    • Introduction to E-Commerce Website
    • Objective of E-Commerce Website
    • Understanding Plugins related to E-Commerce
    • Introduction to Payment Gateway
    • Create Blueprint of every webpage
    • Configuring Payment Gateway
    • Understanding requirement for E-Commerce

    Affiliate Marketing 

    • What is Affiliate Marketing
    • 3 A’s of Affiliate Marketing
    • Difference ways to do Affiliate Marketing
    • Affiliate Marketing Secrets
    • Some of the top Affiliate Networks in the World

    Digital Marketing Strategy

    • Discuss Digital Marketing Strategy for SEO
    • Discuss Digital Marketing Strategy for SMO
    • Discuss Digital Marketing Strategy for SEM
    • Discuss Digital Marketing Strategy for SMM
    • Discuss Digital Marketing Strategy for Lead Generation
    • Understanding 5 W’s of Internal Marketing

    Doubt Session 

    Back-up Classes

    Practical Session